This article examines clothing in The Adventures of Tintin from a semiotic perspective, considering dress as a system of signs embedded in the visual logic of comics. Building on Pierre Fresnault-Deruelle’s pioneering studies (1976, 1999, 2002, 2006, 2012) and later contributions by scholars such as Groensteen, Marion, and Floch, the analysis explores how the aesthetics of the ligne claire transform garments into both narrative and symbolic operators. The results identify seven functional categories of dress—core attire, everyday wear, professional/functional outfits, disguises, cultural costumes, ceremonial garments, and altered clothing—which serve as identity anchors, indicators of action, or markers of cultural otherness. Tintin’s consistent base attire ensures visual coherence, while subtle variations introduce narrative nuance and contextual adaptation. The study concludes that clothing in Hergé’s work is far from decorative; it functions as a central semiotic device whose stability and transformations reinforce the character’s iconicity and his status as a timeless cultural hero.

This article examines the Manila shawl (mantón de Manila) as a semiotic object in motion, whose trajectory—from Chinese silk to contemporary Spanish fashion—offers insights into processes of cultural hybridization, early globalization, and identity re-signification. Through a historical and semiotic analysis, it highlights how the material transformations of the shawl (embroidery, colors, fringes, uses) correspond to shifts in its symbolic value: from colonial exoticism to national myth, from festive accessory to costumbrista emblem, and from traditional garment to a key resource within the cultural and fashion industries. The study also includes contemporary examples (Juana Martín, Palomo Spain, Rosalía, Queen Letizia), showing how the shawl articulates tradition and modernity, authenticity and market, nationalism and cosmopolitanism. In conclusion, the Manila shawl is not only a hybrid object but also a sign in constant re-signification, a cultural “super-iconeme” that condenses collective imaginaries while maintaining its relevance in the 21st century.

Fashion photography, given its communicative function and rhetorical intentionality, constitutes the ideal vehicle for the transmission and externalization of emerging stylistic trends. The creations go beyond simple garment representation, enriching and enhancing them through visual, narrative and symbolic mechanisms. The objective of this article is to analyse the role of atmosphere and staging as crucial elements in fashion photography during the 20th century. Through a qualitative approach that combines bibliographic review and visual analysis of works by A. De Meyer, I. Penn and D. Turbeville, the evolution of atmospheric strategies from the 1920s to the 1970s is examined. It is concluded that atmosphere not only defines visual narrative but generates different emotional typologies ranging from the romantic and sophisticated to the minimalist and intimist.

The aim of this text is to explore conceptually, within the specific spectrum of song, the possible approximations between fashion and literature. In addition, it aims to reveal the meanings attributed to certain items of clothing in Dorival Caymmi's work; and, as a consequence, to propose a reflection on the participation of the fashion system, clothing, material culture - and consumption - and the song itself as constituent, defining and dynamising elements of Brazilian culture. To this end, we began with a conceptual overview of the symbolic relationships between music and literature, followed by an analysis of the songs ‘O que é que a baiana tem?’, ‘Vestido de bolero’, ‘Requebre que eu dou um doce’, “Maracangalha” and ‘A vizinha do lado’. The analyses were able to highlight the dense meanings of fashion and its privileged place in the formation of the Brazilian imagination, as well as being a source of inspiration in artistic, musical and literary productions.

The Achaemenid Empire, which flourished from the 6th to the 4th century BCE, is known for its diverse and sophisticated cultural practices, particularly in terms of clothing. The Achaemenid period saw a complex system of dress codes that signified not only social status but also cultural and ethnic identity. Clothing in this era was characterized by richly adorned garments, often made from fine fabrics like wool and linen, with intricate patterns and colors. The aristocracy wore elaborate costumes, such as the "kandys," a long, flowing robe, while commoners had simpler attire. These clothes were used as symbols of power, ethnicity, and allegiance to the ruling elite. With the fall of the Achaemenid Empire, Iran's clothing codes evolved through successive historical phases, but the influence of the Achaemenid era remained significant in the cultural fabric of the region. Islamic and later dynasties introduced new attire styles, yet they often incorporated elements from earlier Persian traditions. Our problematic is: "How have the socio-cultural clothing codes of the Achaemenid era evolved over time, and what is their impact on contemporary fashion in Iran?" This problem explores the historical transformation of Persian clothing styles from the Achaemenid period to the present day, focusing on how these ancient codes have influenced modern Iranian fashion, especially in the context of cultural identity, social status, and political change. In contemporary Iran, the socio-cultural codes of dress have undergone significant transformations due to political and religious influences, particularly after the 1979 revolution. While modern Iranian fashion is heavily shaped by Islamic principles, there has been a resurgence of interest in pre-Islamic Persian history, including Achaemenid styles. Contemporary Iranian designers are revisiting Achaemenid motifs, using them to create a fusion of traditional Persian designs with modern sensibilities. The modern reinterpretation of these ancient dress codes serves not only as a form of cultural expression but also as a statement of national identity and resistance to Western influence. Thus, the legacy of Achaemenid fashion continues to shape Iranian clothing codes, bridging the ancient and contemporary through a blend of cultural pride and modern creativity.

This study develops a cognitive linguistic framework for analyzing multimodal metaphors in graphic novels, with a focus on Art Spiegelman’s Maus. While research on multimodal metaphor has advanced significantly in domains such as advertising, film, and political cartoons, graphic novels remain comparatively underexplored and are often examined primarily as trauma narratives. This study addresses that gap by proposing a replicable framework that identifies four principal units of analysis - visual motifs, verbo-pictorial interactions, layout, and sequential structures - and classifies them in relation to established levels of linguistic metaphor analysis. The analysis demonstrates that multimodal metaphors in Maus fulfill three interrelated narrative functions: they represent trauma and emotional experience as affective interiority, reveal power asymmetries through ideological critique, and structure memory and temporality through sequential and spatial design. By integrating insights from cognitive linguistics and comics studies, the article extends Conceptual Metaphor Theory into the domain of graphic novels. The framework not only illuminates how Maus realizes complex figurative meanings across visual and verbal modes but also provides a methodological foundation for future research on multimodal metaphor in long-form narrative media.