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A Cognitive Linguistic Framework for Multimodal Metaphors in the Graphic Novel Maus
Eugene Chung
EPISTÉMÈ 2025;35:6.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.6
This study develops a cognitive linguistic framework for analyzing multimodal metaphors in graphic novels, with a focus on Art Spiegelman’s Maus. While research on multimodal metaphor has advanced significantly in domains such as advertising, film, and political cartoons, graphic novels remain comparatively underexplored and are often examined primarily as trauma narratives. This study addresses that gap by proposing a replicable framework that identifies four principal units of analysis - visual motifs, verbo-pictorial interactions, layout, and sequential structures - and classifies them in relation to established levels of linguistic metaphor analysis. The analysis demonstrates that multimodal metaphors in Maus fulfill three interrelated narrative functions: they represent trauma and emotional experience as affective interiority, reveal power asymmetries through ideological critique, and structure memory and temporality through sequential and spatial design. By integrating insights from cognitive linguistics and comics studies, the article extends Conceptual Metaphor Theory into the domain of graphic novels. The framework not only illuminates how Maus realizes complex figurative meanings across visual and verbal modes but also provides a methodological foundation for future research on multimodal metaphor in long-form narrative media.
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The Evolution of Socio-Cultural Clothing Codes and Their Impact on Contemporary Fashion in Iran
Marzieh Athari Nikazm, Sohrab Ahmadi
EPISTÉMÈ 2025;35:5.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.5
The Achaemenid Empire, which flourished from the 6th to the 4th century BCE, is known for its diverse and sophisticated cultural practices, particularly in terms of clothing. The Achaemenid period saw a complex system of dress codes that signified not only social status but also cultural and ethnic identity. Clothing in this era was characterized by richly adorned garments, often made from fine fabrics like wool and linen, with intricate patterns and colors. The aristocracy wore elaborate costumes, such as the "kandys," a long, flowing robe, while commoners had simpler attire. These clothes were used as symbols of power, ethnicity, and allegiance to the ruling elite. With the fall of the Achaemenid Empire, Iran's clothing codes evolved through successive historical phases, but the influence of the Achaemenid era remained significant in the cultural fabric of the region. Islamic and later dynasties introduced new attire styles, yet they often incorporated elements from earlier Persian traditions. Our problematic is: "How have the socio-cultural clothing codes of the Achaemenid era evolved over time, and what is their impact on contemporary fashion in Iran?" This problem explores the historical transformation of Persian clothing styles from the Achaemenid period to the present day, focusing on how these ancient codes have influenced modern Iranian fashion, especially in the context of cultural identity, social status, and political change. In contemporary Iran, the socio-cultural codes of dress have undergone significant transformations due to political and religious influences, particularly after the 1979 revolution. While modern Iranian fashion is heavily shaped by Islamic principles, there has been a resurgence of interest in pre-Islamic Persian history, including Achaemenid styles. Contemporary Iranian designers are revisiting Achaemenid motifs, using them to create a fusion of traditional Persian designs with modern sensibilities. The modern reinterpretation of these ancient dress codes serves not only as a form of cultural expression but also as a statement of national identity and resistance to Western influence. Thus, the legacy of Achaemenid fashion continues to shape Iranian clothing codes, bridging the ancient and contemporary through a blend of cultural pride and modern creativity.
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The signs of Brazilian fashion in Dorival Caymmi's Bahian songbook
Bruno Pompeu, Clotilde Perez
EPISTÉMÈ 2025;35:4.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.4
The aim of this text is to explore conceptually, within the specific spectrum of song, the possible approximations between fashion and literature. In addition, it aims to reveal the meanings attributed to certain items of clothing in Dorival Caymmi's work; and, as a consequence, to propose a reflection on the participation of the fashion system, clothing, material culture - and consumption - and the song itself as constituent, defining and dynamising elements of Brazilian culture. To this end, we began with a conceptual overview of the symbolic relationships between music and literature, followed by an analysis of the songs ‘O que é que a baiana tem?’, ‘Vestido de bolero’, ‘Requebre que eu dou um doce’, “Maracangalha” and ‘A vizinha do lado’. The analyses were able to highlight the dense meanings of fashion and its privileged place in the formation of the Brazilian imagination, as well as being a source of inspiration in artistic, musical and literary productions.
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Atmosphere as language: Deconstructing the staging in fashion photography
Beatriz Guerrero González-Valerio
EPISTÉMÈ 2025;35:3.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.3
Fashion photography, given its communicative function and rhetorical intentionality, constitutes the ideal vehicle for the transmission and externalization of emerging stylistic trends. The creations go beyond simple garment representation, enriching and enhancing them through visual, narrative and symbolic mechanisms. The objective of this article is to analyse the role of atmosphere and staging as crucial elements in fashion photography during the 20th century. Through a qualitative approach that combines bibliographic review and visual analysis of works by A. De Meyer, I. Penn and D. Turbeville, the evolution of atmospheric strategies from the 1920s to the 1970s is examined. It is concluded that atmosphere not only defines visual narrative but generates different emotional typologies ranging from the romantic and sophisticated to the minimalist and intimist.
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Semiotics of the Manila Shawl (mantón de Manila): From Historical Transformations to its Present Identity Function
Ana Velasco Molpeceres, Carmen Baniandrés, María Prieto Muñiz
EPISTÉMÈ 2025;35:2.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.2
This article examines the Manila shawl (mantón de Manila) as a semiotic object in motion, whose trajectory—from Chinese silk to contemporary Spanish fashion—offers insights into processes of cultural hybridization, early globalization, and identity re-signification. Through a historical and semiotic analysis, it highlights how the material transformations of the shawl (embroidery, colors, fringes, uses) correspond to shifts in its symbolic value: from colonial exoticism to national myth, from festive accessory to costumbrista emblem, and from traditional garment to a key resource within the cultural and fashion industries. The study also includes contemporary examples (Juana Martín, Palomo Spain, Rosalía, Queen Letizia), showing how the shawl articulates tradition and modernity, authenticity and market, nationalism and cosmopolitanism. In conclusion, the Manila shawl is not only a hybrid object but also a sign in constant re-signification, a cultural “super-iconeme” that condenses collective imaginaries while maintaining its relevance in the 21st century.
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Dressing the sign: Semiotic analysis of attire and fashion in the Universe of Tintin
Marina Bargón García
EPISTÉMÈ 2025;35:1.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.1
This article examines clothing in The Adventures of Tintin from a semiotic perspective, considering dress as a system of signs embedded in the visual logic of comics. Building on Pierre Fresnault-Deruelle’s pioneering studies (1976, 1999, 2002, 2006, 2012) and later contributions by scholars such as Groensteen, Marion, and Floch, the analysis explores how the aesthetics of the ligne claire transform garments into both narrative and symbolic operators. The results identify seven functional categories of dress—core attire, everyday wear, professional/functional outfits, disguises, cultural costumes, ceremonial garments, and altered clothing—which serve as identity anchors, indicators of action, or markers of cultural otherness. Tintin’s consistent base attire ensures visual coherence, while subtle variations introduce narrative nuance and contextual adaptation. The study concludes that clothing in Hergé’s work is far from decorative; it functions as a central semiotic device whose stability and transformations reinforce the character’s iconicity and his status as a timeless cultural hero.
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This study analyzed The Curious Case of Benjamin Button by integrating corporeal narratology with Greimas’s semiotic square, examining how temporality and identity are constructed and deconstructed through the body. Benjamin’s body serves as a semiotic field where oppositions like “youth/old age” and “life/death” are generated, clash, and collapse. The semiotic square revealed how these binary structures become unsustainable and the internal disintegration of the semiotic system, highlighting both the model's utility and limitations in complex corporeal narratives. Corporeal narratology emphasized the body's role as an active agent that embodies and enacts the collapse of meaning, contributing to the disintegration of narrative structure. Ultimately, the analysis demonstrated that body, time, and identity are core semiotic forces that uphold and undo narrative structures.
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This paper explores the semiotic significance of attire in Hulu's series The Handmaid’s Tale, examining how clothing functions as a tool of power and control within the series. It further investigates the role of uniforms in contemporary society and draws parallels between modern fashion practices and subtle forms of repression and power exerted over women. By analyzing the interplay between fashion, power, and gender, this study aims to highlight the enduring impact of clothing as a medium of socio-political expression and control.
  • 298 View
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The body as text: language and fashion
Patrizia Calefato
EPISTÉMÈ 2025;34:5.   Published online June 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.34.5
This paper focuses on the relationship between fashion, language and the body. We refer to two theoretical starting points: Lotman's definition of language as a “primary modelling system”, and the relationship, identified by Barthes, between “real” and “written” fashion. The paper studies this relationship within four fields: the performative power of brands, the “playful” role of writing on T-shirts, the function of the written language in some examples of contemporary fashion, tattoos and permanent body modifications between writing and fashion practices.
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As a representative brand of French fashion, Chanel not only facilitates the transformation between objects and signs in the production of fashion value, but also contributes to the construction of fashion consensus by offering rich interpretations and representations. In this process, female brand ambassadors play a pivotal role, serving as a crucial bridge between the brand and its consumers, while also functioning as key agents in the external communication of brand culture. This study takes Chanel’s female brand ambassadors in the Chinese market as a case, employing a semiotic analytical approach to examine how these ambassadors contribute to the construction of contemporary femininity marked by diversity and uniqueness. It further analyzes the Western brand’s imagined representations of Eastern women within a cross-cultural context, uncovering how Chanel utilizes Chinese female brand ambassadors to convey distinctive images of femininity, and explores the communicative pathways through which emotional resonance is established with Chinese consumers. This paper offers a new perspective on understanding the significance of women in the fashion industry and their cultural implications, while also providing theoretical support for the construction of female representations by brands across diverse cultural markets.
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Korean dramas (K-dramas) have emerged as powerful cultural artifacts that not only entertain but also shape societal perceptions of Fashion, body image, and identity. Fashion in K-dramas operates as a semiotic medium of cultural storytelling, weaving together traditional Korean heritage with contemporary global trends. These audiovisual narratives play a crucial role in constructing and circulating culturally specific ideals of beauty and bodily norms. This article investigates how Fashion and body image are represented in K-dramas and how these representations are interpreted across different cultural contexts. Through a semiotic lens, it explores the mechanisms by which K-dramas mediate notions of identity, desirability, and belonging, revealing the tensions and harmonies between local traditions and globalized aesthetics.
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Semiotics of Fashion: Desire and Resistance, All Things Considered
Giulia Adriana Ceriani
EPISTÉMÈ 2025;34:2.   Published online June 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.34.2
This reflection aims to explore the foundations, limitations, and necessity of fashion semiotics, beyond the inertia that still binds it to a mere reinterpretation of Barthesian legacy. On the contrary, fashion semiotics reveals its compelling and contemporary relevance when it is considered in light of the explanatory power granted to a language too often relegated—for commercial reasons or societal conventions—to a marginal or reductionist role, rather than being acknowledged as an active part of present-day expression in all its forms. These include, notably, gender relations, political implications, the dynamics of possible and impossible relations in the context of digital interfaces, the dialectic between conjunctive tensions and the condemnation to disjunction. Desire and resistance will be the two key terms guiding us through this unaligned reinterpretation.
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Fashion Semiotics: State of the Art
José María Paz Gago
EPISTÉMÈ 2025;34:1.   Published online June 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.34.1
Once the failure of classical fashion Semiotics (1960-1980) was certified, as it conceived the fashion phenomenon as a system devoid of meaning (Barthes), incapable of communicating (Lotman) and unbearable (Volli), the great designers and marketing strategists began a new period, that of the Pragmatics of Fashion (1980-2000), committed to resemiotizing the system by resorting to prestigious referents for their collections (the history of art and culture) and to the brand, defined as a hypericonema loaded with powerful literal, imaginary and psycho-emotional meanings (Paz Gago). This stage of fashion semiotics is described by Floch and Calefato, scholars of fashion brands as written text, since it is the proper name of the great fashion designers that has become a brand. Both agree on the need to move beyond the more linguistic stage of the discipline to develop a visual semiotics or a plastic semiotics that serves to analyze fashion as an essentially visual phenomenon. With the new millennium, in line with the new digital technologies that colonize and are colonized by fashion, the Neosemiotics of fashion (2000-2020) emerges, mediated by the stories and reels uploaded to social networks such as Instagram or TikTok, as Bianca Terraciano or Victoria Nannini will analyze. Fashion semiotics faces a new challenge today due to the emergence of Artificial Intelligence, which has already colonized all processes in the fashion system: design creation, pattern making, manufacturing, advertising and marketing campaigns, fashion shows, distribution, and marketing can all be implemented through generative Artificial Intelligence applications. These new technological phenomena respond to the semiotic mode I have called Machination, as opposed to the Representation and Simulation characteristic of classic analog and digital technologies.
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AI and the sacred: an anthropological approach
Emmanuel Carré, Pascal Lardellier
EPISTÉMÈ 2025;33:7.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.7

This two-part article analyzes the ancient and mystical origins of artificial intelligence (AI). First, it explains that AI has precedents in mystical thought and finds relevance in certain anthropological concepts. Next, we'll look at how ancient philosophy has helped to explain in advance the way in which we - and in particular students - use artificial intelligence as a “mental orthosis”.

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Artificial Intelligence in Healthcare: A Holistic Approach for Successful, Human-Centered Implementation
Emmanuel Carré, Marjorie Garofalo
EPISTÉMÈ 2025;33:6.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.6

The integration of Artificial Intelligence (AI) in the healthcare sector represents a major transformation that raises complex issues concerning the technical, organizational, and relational dimensions of the profession. This contribution analyzes the key success factors and obstacles to the implementation of AI in healthcare facilities, adopting a holistic perspective that emphasizes communicational and interprofessional dynamics. Through an analysis of recent literature, we identify promising approaches and necessary conditions for successful AI integration, while preserving the quality of caregiver-patient relationships and interactions among professionals. Our analysis reveals that successful implementation relies on a balanced combination of leadership, end-user training, support for teams in modifying their daily work, and ethical governance. The central role of communication in this transformation process is emphasized, both in change management and in the adaptation of professional practices. We propose recommendations that integrate these different dimensions to guide the development and implementation of AI projects in healthcare, focusing on preserving and enriching human relationships within healthcare organizations.

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The Advent of AI Civilization and Calling for a New Conception of the Human
Mun Cho Kim
EPISTÉMÈ 2025;33:5.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.5

This study explores the advent of AI civilization and the need to redefine humanity in the face of rapid technological advancement. Tracing the evolution of digital technology from simple automation to intelligent agents capable of independent decision-making, it turns out that the rise of AI and humanoid robots blurs the line between humans and non-humans, challenging the long-standing human-nonhuman dichotomy rooted in Western philosophy. Based upon the examination of the shifts in ontology, from Cartesian dualism to monistic and relational perspectives, this study suggests that humans, living beings, and objects are evolving in a connected, co-dependent system. The emergence of cyborgs, AI, and bioengineering raises critical question about the identity of the humanity. With AI and enhanced humans gaining agency, traditional definition of humanity become obsolete and demand for an extended concept of the human in the post-AI era is growing.

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Grammatology in the Era of Digital Writing
Hidetaka Ishida
EPISTÉMÈ 2025;33:4.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.4

This paper investigates Jacques Derrida's notion of grammatology in the context of contemporary digital writing technologies. It critically reassesses Ferdinand de Saussure’s linguistics and his concept of phonocentrism, underscoring phonography’s underestimated role in shaping the epistemological foundations of linguistics. Introducing original concepts such as the "logographic hiatus" and "grammatological polyphony," the paper challenges the limitations inherent in alphabetic linearity, particularly through the analysis of logographic writing systems like Chinese. Drawing on recent advancements in cognitive neuroscience, notably Stanislas Dehaene’s Neuronal Recycling Hypothesis, the paper proposes a neuro-grammatological framework. It argues that the human brain repurposes pre-existing neural circuits for reading, aligning visual symbols with ecological and neurological constraints. Further, the study addresses Derrida’s concept of "Mondialatinisation," examining the implicit cultural hegemony perpetuated through Latin-alphabet-based digital input methods (e.g., Romaji, Pinyin). This critical analysis highlights the subtle yet profound epistemological and cultural implications of imposing phonocentric and alphabetic models on traditionally logographic languages. Finally, the paper underscores the unresolved civilizational tensions emerging from the digital transformation of writing, emphasizing the urgent need for interdisciplinary dialogue bridging linguistics, semiotics, neuroscience, and cultural studies

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Machination: Semiotics of IArt. Dance and Artificial Intelligence
José María Paz Gago
EPISTÉMÈ 2025;33:3.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.3

Multimodal generative Artificial Intelligence is an omnipresent technology in our post-industrial societies, as it has penetrated all areas of daily life, from social and commercial relations to the various fields of science and industry, communication, leisure and culture in general. This is to discuss whether AI is applicable to the field of artistic creation in general and to bodily arts such as dance in particular, taking into account emotional sensitivity and creativity, factors that are difficult to generate by a machine. In this article we will discuss examples of corporal artistic manifestations, in the domain of dance, in which corporality itself is called into question in the face of these interactions with humanized bodies conceived, created and “brought to life” by the magic of generative AI. The learning models developed by different Artificial Intelligence software allow these bodies to dance, model or evolve in scenographic spaces created ad hoc and shared to the point of replacing real dancers.

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This paper aims to look into possibilities of future writing in the age of artificial intelligence. ‘Who writes’ matters in a technological culture of co-existence of humans and machines. I thus investigate the aligned questions of ‘why we write’ and ‘how we write’, exploring writing with imagination, namely, narrative writing, for communication and transmission. As for methodology, I examine three domains of narrative with imagination based on Peirce’s metaphysical semiotics and Paul Ricoeur’s imagination theory: esthetics with oneiric imagination, poetics with narrative/analogical imagination, and speculative rhetoric with social imagination. I argue that narrative communication with social imagination which comprises an explanatory narrative process of quality through fact to representation for dialogic abduction is geared toward discovering self’s identity by means of re-authoring conversation. This thus results in enhancing a communal narrative self to transmit virtues and values to the following generations.

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Interculturalities in the Digital Age
Alexander Frame
EPISTÉMÈ 2025;33:1.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.1

The digital age, with its ubiquitous social media, has transformed sociability and socialization, creating opportunities for accessing diverse knowledge, but also new symbolic boundaries. In a connected society shaped by identity politics, this article proposes an intercultural reading of social tensions relayed online. It advocates an interpretive approach to intercultural communication, understanding cultures and identities as resources individuals use to negotiate and co-construct meaning in interactions. Based on examples of social tensions relayed or seemingly aggravated by digital media, it distinguishes two forms of interculturality in this context: "forced otherness," where individuals are reduced to stigmatized identities, and "unconscious otherness," where algorithmic personalisation is used by individuals to support particular worldviews on given topics. The article draws on theories of conflict mediation, identity, and intergroup relations to analyse and potentially mitigate social tensions in the digital age, emphasizing the need for media literacy and a nuanced understanding of intercultural dynamics.

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기타인문학

Media Ethics and Youth Media Literacy in the AI Digital Era
김문환
EPISTÉMÈ 2024;32:233-263.   Published online December 31, 2024
DOI: https://doi.org/10.38119/cacs.2024.32.10
Democracy matures through the proper exercise of sovereignty by its citizens, and truthful information is a fundamental prerequisite for this. Citizens acquire information through media, which has evolved from print and broadcast media to the era of internet-based AI media. In this ‘age of citizen journalism’ anyone can create internet-based social media platforms, enjoying freedom of expression without being controlled by any authority. However, this also necessitates rigorous adherence to media ethics, which is often lacking in reality. The rise of disinformation and deepfake crimes underscores the critical need for media literacy skills to identify and discern truthful information. Developing these media literacy competencies from adolescence is particularly effective. With the introduction of voting rights at 18, high school seniors now participate in elections—the hallmark of democracy. The ability to critically evaluate and filter disinformation and deepfakes depends on rational reasoning. This study proposes a novel approach to fostering rational judgment skills in youth media literacy education: the integration of philosophical methodologies. Humanity has continuously refined its capacity for rational thought, from Socrates to Plato and modern philosophy. Methods such as Socratic Method, Plato’s ‘Allegory of the Cave’, and Bacon’s ‘Idols of the Cave’ exemplify the frameworks for rational thinking. As AI digital media advances, the capacity for rational judgment must evolve in tandem to sustain a human-centered society. Incorporating philosophical methodologies into youth media literacy education in the AI digital media era is anticipated to provide new directions and breakthroughs.
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기타인문학

Discourses on X regarding newborn screening: A source of inequality?
G. Brachotte;A. Barrot;Alexander Frame;J. Fraga;C. Level;D. Salvi;L. Faivre;F. Huet
EPISTÉMÈ 2024;32:185-232.   Published online December 31, 2024
DOI: https://doi.org/10.38119/cacs.2024.32.9
This article analyses the discussions on extended newborn screening (eNBS) broadcast on X (formerly Twitter) in France. It explores the impact of these discussions on the social acceptability of eNBS, a technological advance enabling rare genetic diseases to be detected at birth. The study, carried out over six years, reveals that institutional messages, although numerous, struggle to reach a wide audience due to their low visibility and the influence of political and ideological players. The latter sometimes hijack public health discourse for identity or conspiracy purposes, reinforcing mistrust of health policies. Despite increased awareness, key issues such as France's lag behind other European countries and inequalities in access remain little addressed. The article highlights the importance of better-targeted communication campaigns to counter malicious rhetoric and increase public support, particularly at a time when genetic technologies hold out the promise of major advances in public health.
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La Question d’Extrême-Orient á la veille de la Guerre Sino-Japonaise
민경현
EPISTÉMÈ 2024;32:167-184.   Published online December 31, 2024
DOI: https://doi.org/10.38119/cacs.2024.32.8
Pékin, Edo et Séoul n’avaient pas le sentiment que leur territoire était hermétiquement clos. Pourtant, pour les Occidentaux ayant vécu en Extrême-Orient entre le XVIIe et le XIXe siécle, la Chine, le Japon et la Corée apparaissaient souvent comme des pays fermés qu’il s’agissait d’ouvrir á leur commerce et á leur religion. Les anciens rapports entre les Etats d’Extrême-Orient et les puissances d’Occident changent considérablement au cours de la seconde moitié du XIXe siècle, par suite de la pénétraion occidentale et de la réaction extrême-orientale. En remettant en question l’ordre asiatique traditionnel, les puissances étrangères essaient par voie de terre et de mer une expansion incessante, á laquelle les pays asiatiques résistent vivement. Les grandes puissances occidentales accentuent leur pénétration depuis 1860 dans les pays extrême-orientaux. En particulier, elles entretiennent des forces navales á proximité de l’Asie orientale, pour contrôler des voies d’accès et chercher des points d’appui maritime. Au fur et á mesure que s’améliorent les moyens de transport et de communications- chemin de fer, navigation á vapeur et câble télégraphique transocéanique, les voies de pénétration de l’Occident en Extrême-Orient sont ouvertes á nouveau par mer et par terre. Les puissances occidentales consolident leur position en Asie du nord-est et achèvent presque leur expansion coloniale en Asie oientale. La Grande-Bretagne a obtenu des résultats importants, seule parmi les grandes puissances. En Chine, au Japon, l’Angleterre a touvé un marché pour ses produits industriels. La possession du Tonkin a modifié la position de la France á l’égard du problème d’Extrême-Orient. La Russie n’a réalisé que deux acquisitions territoriales, l’île de Sakhaline et une partie de la vallée de l’Ili. Les pays extrême-orientaux se bornent á défendre leur propre territoire et parviennent á ralentir la pénétration étrangère dans ces régions. La Chine maintient l’intégrité territoiriale des dix huit provinces. Le Japon pose des bases de son empire et la Corée garde encore son indépendance.
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기타인문학

This article examines the posture and digital environment of the researcher in the exercise of analysis, interpretation and axiological neutrality. Indeed, if science advocates knowledge based on “reliable objective relations”, it implies an ideal of rigorously objective methods and techniques applicable to a particular research object (Peak, 1974). The very definition of this object, as well as its nature, thus determine the methodology enabling an understanding of reality. Sociodigital networks constitute a specific research object, redefining the epistemological requirements of the Humanities and Social Sciences: they have the particularity of taking their place on the digital, which imposes itself “at once as an instrument, a method, a field and an object of research.” ( Bourdeloie, 2013). The aim is to question these methodological issues, with regard to axiological analysis as a necessary process for axiological interpretation (Weber, 1965) on digital. To this end, the comprehensive sociology of Max Weber will be mobilized in relation to the specificity of the research object. This will allow us to question the place of axiological neutrality in considering the intention of predictability made possible by algorithms.
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기타인문학

La plus secrète mémoire des hommes by the Senegalese writer Mohamed Mbougar Sarr , who won the Prix Goncourt in 2021, is rich and clever, complex in its narrative construction, full of touching formulas, sensitivity, cultural connivance and stylistic intelligence. The complexity is heightened by long, branching, sometimes endless sentences, numerous digressions, as well as a series of allusions and livresque references that require an initiated reader. The Romanian translation was both a challenge and a gamble for the experienced translator Ovidiu Nimigean, who is also a writer in his own right. the present article examines some of the main strategies, techniques and methods of translation used, such as transposition, adaptation, modulation and so on. We comment on his translation choices, especially the cases giving rise to hesitations and dilemmas, and offer other possible, although admittedly subjective solutions, for contexts that are always difficult, given the spirit of the Romanian language, register and idiomaticity.
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A Study on Semiocapitalism in the Algorithmic Age
이진영
EPISTÉMÈ 2024;32:107-128.   Published online December 31, 2024
DOI: https://doi.org/10.38119/cacs.2024.32.5
This study explores the commodification of language in the digital age, where platforms like Google and YouTube transform words into marketable assets. Building on theories of linguistic capitalism and semiocapitalism, this research examines how algorithms mediate the value and circulation of language, prioritizing profit maximization over truth and meaning. This is particularly evident in South Korean political YouTube channels, where features like Super Chat incentivize divisive rhetoric and misinformation. This commodification raises concerns about the erosion of language's intrinsic value and the manipulation of public opinion. The study highlights ethical and policy challenges, including algorithmic bias, misinformation, and privacy concerns. It calls for transparency in algorithmic decision-making and measures to counter online disinformation while preserving free speech. Ultimately, this research underscores the need to critically examine the role of language in the digital economy and advocate for ethical practices that preserve its societal function.
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기타인문학

The aim of this article is to construct a semiotic problematic of climate change in an anthropocene context. The composition is structured as follows. In the first section we propose a synthesis of semiotic perspectives on the Anthropocene from the fields of biosemiotics, ecosemiotics and anthroposemiotics. In the second section, two ontological-epistemological questions are posed with a view to anthropocene semiotics: agentivity and hybridity. In the third section, the three semiotic dimensions of climate change are highlighted: narrativity, temporality, and semiotic gradients. In the fourth section, we attempt to provide a grammatological perspective on weather and climate. The paper concludes with an in-depth study of the geopolitical dimension of climate change within a framework of political semiotics.
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Communication et narration politique : le storytelling d’Emmanuel Macron
Alexandre Eyries
EPISTÉMÈ 2024;32:45-60.   Published online December 31, 2024
DOI: https://doi.org/10.38119/cacs.2024.32.3
This article examines Emmanuel Macron’s political communication, focusing on his use of storytelling, a narrative strategy designed to captivate and persuade. The author discusses the formal characteristics of this approach, described as “mentir-vrai” (truthful lying) or “useful narratives,” and highlights its implementation during Macron’s 2017 presidential campaign and throughout his term. Macron employs personal, emotional, and structured stories to present himself as a deserving and relatable leader, reinforcing his public image. The article also analyzes his narrative response to crises such as the Yellow Vest protests and Covid-19, showcasing how Macron adapts his storytelling to uphold his leadership ethos while addressing social critiques and expectations.
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기타인문학

The information and communication sciences (ICS) have a paradoxical relationship with semiotics. Both a logical and undoubtedly necessary tool, semiotics, as it is currently used in France, is at odds with the issues and epistemology of ICS. This article explores the aporetic dimension of current interactions between CIS and a certain kind of semiotics, and concludes that CIS needs to be refocused on a communicative approach based on the communicative subject, from a resolutely pragmatic perspective.
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기타인문학

Du concept au circept : plaidoyer en faveur d’un outil de cartographie sémiologique
Emmanuel Carre
EPISTÉMÈ 2024;32:1-26.   Published online December 31, 2024
DOI: https://doi.org/10.38119/cacs.2024.32.1
This article offers an epistemological reflection on the representation of concepts through the "circept" tool, an innovative semiological mapping approach. After tracing the historical evolution of the concept notion in Western thought and exploring various attempts at visual representations of thinking, the study presents the circept as an original synthesis between creativity techniques and structural analysis. This method, which organizes the dimensions of a concept according to a circular structure, overcomes the limitations of traditional binary approaches while preserving the complexity of semantic relationships. Through several case studies, the article demonstrates the relevance of the circept as a heuristic tool for conceptual exploration, opening new perspectives for research in humanities and social sciences.
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